Thank you for stopping by! 

We aim to provide our customers with a lively, interactive shopping experience that delights the young and the young heart.  We take great pride in calling ourselves a “Neighborhood Toy Store” because we are just that – a hub of activity, a meeting spot for friends and neighbors, a place where we get to know you and your children by name. We enjoy  providing toy suggestions for children of all ages , and we’re committed to helping you find the perfect toy for every occasion. We carefully evaluate the play value of every toy that goes out on our shelves, and our product mix is selected from toy manufacturers around the world.  When you visit our store, you’ll find classic favorites as well as recently discovered treasures.


These days, we are all busy and kids’ schedules are jam packed. As such, we aim to make your shopping experience at Playing For Keeps as hassle free as possible.


Year round we provide free gift wrapping, offer local gift delivery for phone in orders and run a Birthday Box gift registry program.


We hope you’ll stop by and visit us soon!




We love our Downtown Leduc Main Street location. 


 We believe in our community and hope you will too! 


Support local independent business in Leduc!



Hours of Operation

Monday  to Friday 9 am to 8 pm

Saturday 10 am to 4 pm

Sunday  Closed


Playing For Keeps Toys and More

4728 50 Avenue

Leduc Alberta

T9E 6Y6


What is “playing for keeps?” It means to do things with permanent effect (From the game of marbles, where the winner actually keeps all the marbles won.) We are a quality toy store. Our goal is ultimate satisfaction and helping to create lasting memories.

Do you remember a favorite childhood toy? We have new and nostalgic toys to help bring back the fun in play!


Who are we? We are a family run business. Local owners, Karen and Rob Richert were once kids too and have fond memories of skipping rope and driving trains. As parents to 6 kids and grandparents of 3, Karen and Rob understand the importance ofgiving parents peace of mind and personal satisfaction in providing their children with the best toys. We have carefully selected toys to deliver quality, entertainment, and help spark the imagination!


We believe in investing locally, supporting entrepreneurial spirits, and encouraging the development of sustainable toys.